Michael Buccowich
Writing. Editing. Content strategy.
I help digital marketers create inspiring digital experiences with thoughtful content design, copywriting and editing.
Great content gets results.
About
Word nerdery
Michael Buccowich
People ask me how I went from financial advisor to content strategist. It wasn't really a leap -- I'm a writer by nature. I know how to communicate to the audiences I serve in relatable and compelling ways.
They also ask, "What's content strategy?" Yikes! A big question.
In a few words, we make vital content areas more effective. We design and write. We create inventories and audit what we find. We also measure results and optimize, among other things.
It's both broad and deep. And it's crucial because there's a human audience at the center of it.
Writing and editing come with the territory. I enjoy creating copy that hits home and also improving what others have written.
Selected writing projects
An interactive guide for financial advisors to find, price and compare retirement plans for their clients
My role Writing, editing, content strategy
A simple way for financial advisors evaluate and compare target date funds for unbiased guidance
My role Writing, editing, content strategy
Selected editing projects
A retirement plan site with various digital copy styles I edited for readability, consistency and accuracy
My role Editing, content strategy
FAQs page for high-net-worth clients I formatted and edited for readability
My role Editing, digital formatting
Legal disclosure for client accounts I edited for readability, consistency and accuracy
My role Editing
Selected content strategy and content design projects
Guidelines to document business, user and experience goals and anchor the project team
My role Content strategy
An investment resources page I prioritized for business goals and redesigned for usability
My role Content design, strategy, writing
Career site redesign I helped optimize for menus, message flows and calls-to-action
My role Content design, strategy, writing
Availability
Get in Touch
I am interested in connecting with people looking for an expert to help them with freelance copywriting, editing and content strategy on a part-time, remote basis.
I'm a quick study on any topic (always curious) and specialize in subjects involving finance, investing and yes, dentistry. Ask me about that!
